Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest

Marketsmith, NJ's Premier Women-Owned, LGBT Marketing Agency, Ranks in NJ's Top 20 Best Places to Work, Also the Coolest


It's All About LGBT Tourism in May - LGBT Week NYC and IGLTA

It's All About LGBT Tourism in May - LGBT Week NYC and IGLTA


Beginning next week, it seems the theme is all about LGBT Tourism!  Starting on May 3rd, the global LGBT tourism industry will be descending upon St. Petersburg, FL for the IGLTA Convention, an incredible event bringing LGBT tourism professionals together from all around the world.  We'll be there, and we look forward to connecting with many of you then... remember the hashtag is #IGLTA2017, and if you're really feeling into it, you can help make May 3-7, 2017 become an IGLTA #GayTravel hashtag takeover!!!


Matt Skallerud's insight:

Then, on May 16th, as part of LGBT Week NYC, Community Marketing & Insights, in partnership with IGLTA, is bringing us the 3rd Annual Symposium on LGBT Tourism & Hospitality.  Sponsored by the Argentina Tourism Office, Greater Fort Lauderdale CVB and Israel's Ministry of Tourism and held at Google's Autumn Tech Room in Chelsea, this symposium features morning and afternoon sessions, lunch and a reception, all on-site at Google for just $95 (donated to the IGLTA Foundation).

Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It


A feminist and a dude who feels awfully oppressed walk into a warehouse... It sounds like the beginning of a joke, but it’s actually the setup for Heineken’s “Worlds Apart” experiment. Created by Publicis London, it’s being billed as the antidote to Pepsi’s obtusely pop-candy take on our messy political reality.


Matt Skallerud's insight:

Instead of positioning resistance as the new Coachella, Heineken takes a more measured approach. Ahead of the operation, it filmed six people stating strongly held beliefs—that men are oppressed, that the fight for feminism is far from over; that climate change is real or “piffle”; that transgender people need a voice; that “transgender” is nonsense semantics. Those unwitting candidates were then paired with their opposites and sent together into warehouses, where they found themselves with some instructions and a piece of furniture to build. Guess what it is?

The Economics of LGBT Inclusivity

The Economics of LGBT Inclusivity


Learn How to Reach This Loyal Segment of the Market and the Benefits

Q&A with McDermott Will & Emery's Lisa Linsky: Working for LGBT Equality, Within the Firm and Outside

Q&A with McDermott Will & Emery's Lisa Linsky: Working for LGBT Equality, Within the Firm and Outside


In 2006, Lisa Linsky, a partner at McDermott Will & Emery, created the firm's Lesbian, Gay, Bisexual & Transgender (LGBT) Diversity & Inclusion Committee.

Ogilvy Celebrates ‘Real Moms’ for Dove Baby

Ogilvy Celebrates ‘Real Moms’ for Dove Baby


The spot sees Ogilvy celebrating a diverse array of mothers for the Dove Baby brand, showing, "There's no one right way to do it all."

Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands

Why Committing to LGBT Equality and Embracing a Diverse Workplace Is So Good for Brands


It sends a powerful signal to an entire generation that the company cares about doing what’s right.

Marketing in the age of Trump: How the LGBT Center created 'F*ck Without Fear'

Marketing in the age of Trump: How the LGBT Center created 'F*ck Without Fear'


The LGBT Center has used an influx in cash and interest to get its message across.

Trends in LGBT Nightlife

Trends in LGBT Nightlife


Social interaction fuels the human spirit. The simple act of sharing your life openly offers profound and empowering effects that help us feel

LGBT business owners use identity to build entrepreneurship

LGBT business owners use identity to build entrepreneurship


At a time when coming out is still a life-changing move, more lesbian, gay, bisexual and transgender entrepreneurs are identifying their businesses as part of the LGBT community.

Guadagno sticks to business in talk to LGBT Chamber of Commerce

Guadagno sticks to business in talk to LGBT Chamber of Commerce


The speech to the LGBT Chamber came a month after Guadagno canceled a roundtable appearance with Garden State Equality, the state’s primary gay rights organization.

Hong Kong urged to do more to attract the pink dollar

Hong Kong urged to do more to attract the pink dollar


One example is a bid to get Hong Kong to host the Gay Games in 2022; organisers say the athletics event could draw in HK$1 billion for the city

Networking group for UK LGBT marcoms professionals set to launch

Networking group for UK LGBT marcoms professionals set to launch


Called InterComms, is it aimed at people working in PR, public affairs, advertising, media agencies, content, events, direct marketing and other associated professions.

New Jersey LGBT Chamber Seeks to Raise Success Rate for Diverse Businesses

New Jersey LGBT Chamber Seeks to Raise Success Rate for Diverse Businesses


Nationally, LGBT businesses contributed more than a trillion dollars to the US economy and more than 30,000 jobs in 2015 with numbers continually on the rise.* In New Jersey, the NJ LGBT Chamber of Commerce wants to elevate the profile of these businesses in the tri-state region.


Matt Skallerud's insight:

On April 11th at 8:30am, the NJ LGBT Chamber will host an ongoing breakfast series held this month at the Renaissance Meadowlands Hotel in Rutherford, NJ to tackle key issues facing LGBT friendly and allied businesses. Speakers such a Lt. Governor Kim Guadagno, Ryan Blake of BCB Community Bank and PSEG Chief Diversity Officer, Ellen Lambert will be on hand at the breakfast to offer their insight and advice to business owners.

LGBT Week NYC May 15-19, 2017: Updated Programming Announcement

LGBT Week NYC May 15-19, 2017: Updated Programming Announcement


LGBT Week NYC is only one month away, and the programming is coming on strong for this year's event! Produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina, it looks like this will be the biggest year yet!