Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It

Hey Pepsi, Here's How It's Done. Heineken Takes On Our Differences, and Nails It


A feminist and a dude who feels awfully oppressed walk into a warehouse... It sounds like the beginning of a joke, but it’s actually the setup for Heineken’s “Worlds Apart” experiment. Created by Publicis London, it’s being billed as the antidote to Pepsi’s obtusely pop-candy take on our messy political reality.


Matt Skallerud's insight:

Instead of positioning resistance as the new Coachella, Heineken takes a more measured approach. Ahead of the operation, it filmed six people stating strongly held beliefs—that men are oppressed, that the fight for feminism is far from over; that climate change is real or “piffle”; that transgender people need a voice; that “transgender” is nonsense semantics. Those unwitting candidates were then paired with their opposites and sent together into warehouses, where they found themselves with some instructions and a piece of furniture to build. Guess what it is?

Transgender Offutt airman – finally 'able to live as my true self' – finds support, acceptance during transition

Transgender Offutt airman – finally 'able to live as my true self' – finds support, acceptance during transition


For years Ashleigh Buch hid the fact that she was transgender. The Offutt airman reported to work each day as a man, telling colleagues little about her life. Off the base, in her Omaha apartment, above, she lived as a woman, donning wigs over the hair she kept trimmed short. But as part of a wave of social change to hit the military, the Air Force instructor’s days of appearing one way at work and another at home are over.

How Target Botched Its Response to the North Carolina Bathroom Law

How Target Botched Its Response to the North Carolina Bathroom Law


The retailer published a transgender-friendly blog post, without the CEO’s approval. That sparked a customer backlash that hurt foot traffic and exposed problems in stores the company is now spending billions to fix.

Spanish Anti-LGBT Group Is Bringing Its Transphobic Bus To America

Spanish Anti-LGBT Group Is Bringing Its Transphobic Bus To America


Boys have penises, girls have vulvas. Do not be fooled: If you are born a man, you are a man.

Matt Skallerud's insight:

A Spanish group that sparked outrage for commissioning a bus with an anti-transgender slogan is making plans to take their message of hate to the U.S. next week.

Documenting the violence facing Turkey's trans community

Documenting the violence facing Turkey's trans community


From the banning of Pride celebrations to trans women being murdered in the streets, LGBT resistance and visibility has never been so important in Turkey.

SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers

SF LGBT Center Launches Mass Transit Ad Campaign to Encourage Employers to Hire Transgender Workers


The SF LGBT Center announced that it has launched #HireTrans, a mass transit PSA campaign aimed at encouraging employers to hire transgender workers.

China’s transgender Oprah

China’s transgender Oprah


CHINA’S favourite chat-show host has had an extraordinary career. Jin Xing was the country’s most successful dancer before becoming a colonel in an army entertainment troupe. He won fame in America, where the New York Times called him “a Chinese genius”. He trained dancers in Brussels and Rome, before returning to China for a sex-change operation. As a woman, she resumed her career as a ballerina, set up the country’s first private ballet company, ran a bar in Beijing and married a German businessman. 


Matt Skallerud's insight:

In a conservative society where even homosexuality is frowned upon, let alone sex-reassignment, her life would seem to place Ms Jin well outside the stodgy mainstream of Chinese broadcasting (she is pictured at her home in Shanghai). Yet Ms Jin, who is 49, is the country’s most popular television judge. She began with a local version of “So You Think You Can Dance” and hit the jackpot with “The Jin Xing Show”, a variety and chat programme with an audience of around 100m. She has appeared with her husband on the Chinese version of “The Amazing Race”, in which couples race each other around the world. Her latest venture, “Chinese Dating”, is in its first season.

The top 50 successful transgender Americans you should know

The top 50 successful transgender Americans you should know


Despite great personal hardship, many transgender people have done great things with their professional careers. Here are the ones you need to know right now.

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models

Fort Lauderdale Welcomes 2017 With Ads Featuring Transgender Models


Fort Lauderdale tourism—which has been courting lesbian and gay visitors for decades—on New Year's Eve will roll out a new campaign that could be a first in the travel category, with transgender models starring in mainstream media ads.

Secret Deodorant Debuts Groundbreaking Transgender Ad

Secret Deodorant Debuts Groundbreaking Transgender Ad


A new deodorant commercial released this week perfectly captures the anxiety that some transgender people face while having to navigate public restrooms. 


Matt Skallerud's insight:

The latest commercial in the Secret #Stress Test ad campaign features a young transgender person working up the courage to leave the bathroom stall and face other women in a public restroom. The tagline reads, “Dana finds courage to show there’s no wrong way to be a woman.”