We've had some excellent "breakout" Tweets over the past few months... following the strategy and guidelines described in the links below
Matt Skallerud serves as the President of Pink Banana Media, an online marketing business specializing in targeting LGBTQ consumers via content marketing, social media, programmatic ad banners, mobile smartphone apps and more. With two decades of LGBT online industry experience, Matt started his online career in 1995 with the launch of GayWired.com, which became one of the top 3 LGBTQ websites worldwide. Today, he empowers his clients to reach the LGBTQ market using the most advanced techniques taking hold in the online marketing world today. I had the pleasure of sitting down with Matt at the 2017 National Gay & Lesbian Chamber of Commerce Conference in Las Vegas to discuss his business, being an out boss, and picking his brain on how the next generation of LGBTQ leaders can bring their whole selves to work.
OK, so you're a traveler, LGBT or otherwise. You've decided you want to go to St. Petersburg, Florida on vacation. So now what? What do you do? Where do you go in your research and what resources do you use in order to plan your vacation? Next step... so OK, now you're there... you've landed and you've taken a taxi or Uber to your hotel. So again, now what? You're hungry, but first you want to meet up with your friends for a cocktail. What do you do? How do you as an LGBT traveler determine where you want to go for that drink, your dinner and then out that evening with your friends? Are you bringing a trusted FunMap, Damron or Spartacus Guide in your pocket?
Pink Banana Media of Matt Skallerud shares why marketing to LGBTQ people is so profitable and how doing so can help our community thrive even more.
Wow!!!! Thanks Debt Free Guys for the incredible opportunity to talk about LGBT media, business and the ever-growing world of influencers. "Why speaking with people is more effective than speaking to people on social... Speaking to drives traffic via headlines, news clips.. Speaking with involves sharing, retweeting"
We've taken some of the best parts of our most recent LGBT Destination Marketing Program with Influencers, and broadened its scope to include brand sponsorship, as well as corporate and small business inclusion, in social media tied to some of the top LGBTQ events happening around the world! We call it the #ILoveGay Twitter 360° Network Package!
Events we'll have a team present at, capturing photo, video and blog content and posting via social media, include the upcoming LGBT Expo in NYC (coupled with the RuPaul DragCon New York) and World Travel Mart in London... In addition, if your organization is producing an event, such as a theatrical release, a Broadway production or perhaps a new product launch, this #ILoveGay Twitter 360° Network Package is for you.
Check out some of our latest updates for June 2017, LGBTQ Pride Month around the world! We'll be in Southern California in June, both for Orange County Pride and to conduct a workshop focused on how to maximize your company's outreach on Twitter.
Also learn more about our #ILoveGay Ambassador program, as well as other LGBT business events coming to the US and Canada this summer.
In preparation for the IGLTA Convention in St. Petersburg, Florida coming up May 4-6, we wanted to remind everyone to use #IGLTA2017 as the event hashtag. Be sure to use it IN ADVANCE OF the conference, and especially DURING the conference, in order to maximize your business opportunities during this exciting event. Lastly, your POST-conference social media posts using this hashtag will allow you to follow up with some of the various conference attendees after the event has passed.
As the second part of the LGBT TwitterSphere series of articles, this blog post focuses on the HOW of Twitter... how do you do it and how do you make it work for you? This is key, as a large number of individuals and businesses are posting from Facebook to Twitter automatically, which just doesn't cut it. Others are focused solely on driving traffic to their websites, and if they are an LGBT media company, their website might be the only place an advertiser is able to be promoted, not on Twitter directly
We're going to go out on a limb here, stick our necks out, and make a strong statement - we believe the "TwitterSphere" is at a unique place in history, sitting on the edge of its tipping point. We believe it's sitting at that very same inflection point the Internet was back in the late 90's, when most people were accessing it via AOL, Netscape was the dominant browser, and a comment we heard time and time again was "the Internet is simply the CB radio of our time... it too shall pass".
Fast forward to today, and with everything that's taken place since then, including the dot com bust and the subsequent growth of strong Internet-based businesses from all facets of life and industry, it's easy to see that doubting the direction and growth of the Internet was misguided at best.
One of the most common hurdles individuals and businesses have is the time they feel is involved in doing social media marketing, an
Every year, the number of hotels, destinations, tour operators and other folks in the travel & hospitality field who attend LGBT tourism conferences around the world continues to grow
We wanted to take this time to wish you all an absolutely wonderful and happy New Year! We look forward to both working with you, as well as connecting with you at some of the various LGBT business events happening this year, including our signature event LGBT Week NYC, produced in partnership with Community Marketing & Insights, and sponsored by Rivendell Media and Argentina.
In what is set to be the first in a series of LGBT New Media Expo’s debuting in 2017, our event in Las Vegas, held in conjunction with the CMI Tourism & Hospitality Conference, was a success! We had exhibitors including .LGBT, IGLTA, Revry.TV, QLife Magazine, Gay.Vegas, GayVegas.com, ILoveGayPalmSprings.com, GayDesertGuide.com, Here Media, Q.Digital, Remember Cuba, Man About World, Blu Magazine, JoshRimer.com and our company, Pink Banana Media. The folks who developed the “Socio – Shake and Connect” app were there as well, helping our attendees and exhibitors connect like never before!
In attendance were some of the various destination and tourism attendees of the CMI conference, as well as local LGBT advertising & marketing folks local to Las Vegas.
The LGBT New Media Expo & Trade Show is now less than one week away, on December 13th from 2 to 6 pm at the Vdara Hotel in Las Vegas… we’ll have a full house of exhibitors, and the attendee RSVPs are through the roof, with both the CMI Tourism folks coming at the beginning of the trade show & expo, and the local Las Vegas business community coming towards the latter half of the trade show & expo.
We have two new presentations scheduled… one by the Q.Digital team entitled “Connecting to LGBTQ’s via Publisher Partners, Influencers & Branded Content” and the 2nd by Revry.TV entitled “Beyond YouTube: The Rise of Premium Digital Platforms“.
After the trade show & expo, the folks at QVegas and Gay.Vegas have put together an after-party reception at the Clique Bar & Lounge inside the Cosmopolitan Hotel, next door to our venue at the Vdara. This event is from 7-9 pm, and includes open bar hosted by QVegas Magazine, Gay.Vegas and the Clique Bar & Lounge from 7-8 pm.
Join us as we review some of the latest in social media marketing today… most of us are comfortable and familiar posting on Facebook. But unless you’re paying to boost your post, your options are limi