Gillette arrived late on the rainbow stage, but before the ‘easy year’ 2015, so they don’t get many demerits for that. They have done a number of remarkable campaigns in various countries (but especially the US home market), including attention for trans persons. The rainbow support seems to come mainly from parent company P&G, but all in all, Gillette is doing reasonably well. I still miss the support for charities: they score a 7-.
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Article provided by Alfred Verhoeven, Marketing The Rainbow
Does the Gay Consumer Really Exist?
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