Since Dutch beer brand Amstel (part of the Heineken group) committed to attaching the values Inclusion & Diversity to their brand, they have made a splash with relevant and beautiful content, including collaborations with LGBT charities. So far most of these campaigns are limited to Brazil. For these the global brand scores 8.5/10. Now, let’s extend this beautiful vision and content to other markets.
Read my blog for Marketing the Rainbow.
Article provided by Alfred Verhoeven, Marketing The Rainbow
Does the Gay Consumer Really Exist?
www.MarketingTheRainbow.info