After Abercrombie & Fitch (A&F), which has been around since 1892, became extremely popular, especially through the gay market in the 1990s and 2000s, the brand suffered enormous damage due to internal policies and public scandals. Last week I wrote about the rise of the brand, now I look at its ‘fall’. Exploitation Former A&F … Continue reading The Rise and Fall of Abercrombie & Fitch: The Fall